Research and analysis of audiovisual art based on the background of new media

In terms of creative concept and audio-visual art, there is still much room for improvement when comparing Chinese TV commercials with American commercials, which have a high international standard. How to make up the shortcomings form its own characteristics style has become an urgent problem solve. This thesis takes as research object, adopts comparative method explore characteristic path development by sorting out history, audiovisual art analyzing classic cases commercials.